Why are my emails going to the junk folder or not getting delivered?
There are many different reasons your email could be getting filtered by the recipients internet provider.
Although responsemagic.com handles many of these best practices for you there are some rules you need to follow to make sure your emails don't get filtered based on "content filtering".
Content filtering is a process that checks the content of an email to try to determine if it might be spam.
In this article we are going to give you some steps you can take to avoid such a problem.
Try to avoid using a Free Gmail, Yahoo, Hotmail or Outlook.com Email address as your sending address (Update: New ResponseMagic feature fixes this issues for all its users)
Many email service providers know how the other main ISPs send email. Sending your emails with an email address from one of the big 3 free email accounts will drastically decrease your ability to deliver emails. Registering your own domain name and using an email alias that points to your "free email account" will solve this problem. Then you just need to update your account with the new email alias.
for example: Point firstname.lastname@example.org to email@example.com and start using your new email address as your main sending email address.
UPDATE: With Dynamic Sender Mailing in Response Magic and HomeOfficePro you no longer have to worry about sending using a Free Email address. Dynamic Sender Mailing will automatically provide you with a sending alias located directly on the sender server to ensure the highest level of email delivery. And when someone replies to your email it will got to your original email address @yahoo gmail or hotmail!
Is a link or the domain name you are sending in your emails listed on the SpamHaus Domain Block List (DBL)?
This is a very common occurrence for any site that is being used for marketing, it is very simple for an recipient to complain about a domain inside of an email and as result the domain will be listed on the SpamHaus DBL. This happens to a lot of hosted customers, even ones who do not do outbound marketing.
There is a very simple fix for this which has to be done by the owner of the website.
If you are not the owner of the domain name causing your email to get filtered..
1. contact the owner of that domain with a link to this article.
2. post the content you are linking to on a different domain name so that you can send your message without being dependant on another parties domain.
To check if your domain name or domain names are listed with SpamHaus please visit this link and enter your domain to check.
If you are not listed your domain name will show up as Green
If you are listed you will show up as Red
If you are listed you must go to
And enter your domain name and an email address associated with this domain for example firstname.lastname@example.org or email@example.com. If you do not have one of these email addresses already for your site this is a free service offered by hosting customers at the Platinum Synergy Group please contact support and ask them to create an email alias firstname.lastname@example.org and point it to the email address of your choice ( please provide an email you wish to have it forwarded to ).
Once you have submitted the form, you will receive an email to verify you are the owner of the domain follow the instructions in the email and you will be removed from the blocklist fairly quickly.
If you are unable to be removed from the blocklist please contact email@example.com issue and our team will help you get this resolved.
Use the responsemagic spam score feature to make sure you score a zero before pushing send.
Don't use IP address for links.
Its very un-likely that you would do this but it has to be said just in case. ( this is a common spammer practice)
Never Use Deceptive Email Subject Lines
Its tempting to try to use trickery to get people to open your emails and read your content, but this could be doing more damage than good.
Email delivery is now based on engagement with your emails, so if users lose trust in your subject lines your engagement will drop or worse complain about your email giving you a bad reputation as a sender.
Don't use words that might be considered spammy
Try to keep your email to one hyperlink.
Don't use any images
Not only were images used by spammers to get past email filters but images have to be on a domain name. There is a chance that that domain name could end up blocked on spamhaus or on a domain block list in the future and that could cause your entire email to become less deliverable.